1. Start With A Startling Statistic
It is one associated with earliest attention-grabbing methods in the guide, however it nevertheless works. Introduce your content by sharing stats that certainly blow your market’s head. The best benefit is the fact that stat does not have to be straight associated with your industryвЂ”you can grab a statistic on virtually any topic and locate an original angle in order to connect that stat back again to the overarching tale you are wanting to inform.
The Ultimate Guide To Snapchat , I intentionally included surprising metrics about Snapchat’s user base at the time in my first few slides as an example, on one of my early SlideShare decks
At the time, Snapchat had been nevertheless an untapped advertising channel and something that lots of brands were still skeptical of. By showing that a lot more than 30 million individuals were making use of the platform, we hoped to get readers’ attention and entice them to see the deck.
It worked. Around this article, that deck was seen by significantly more than 100,000 individuals, while the number keeps growing.
2. Tell A Fascinating Or Uncommon Story
Individuals relate with individuals.
Whether or not it’s an account that tugs at our heartstrings or even a funny anecdote which makes us chuckle, we love hearing about individual experiences.